Tip of the Month

Below you'll find our ever-growing database of helpful tips and tricks that relate to book design, layouts, photography and more. Be sure to check out the tips each month in our monthly e-newsletter or bookmark this page to read up on the latest tips!

marketing tip  

January 2013 - KEEP Your STUDIO SAMPLE BOOKS CURRENT

It is important to keep your studio sample books up to date with your latest and greatest images, but without breaking the bank. That's why we provide you with 3 - 25% off discounts each calendar year. Each code provides you 25% off of any book you wish to keep in your studio. Your 2013 discounts have been activated in your account and are ready for you to use! Learn more...
 
marketing tip  

DECEMBER 2012 - USE AB ALBUMONLINE SLIDESHOW FOR PROMOTIONS

Your free AB AlbumOnline slideshows can be posted onto your business Facebook page or website to attract future clients. Just check the AB AlbumOnline box when placing any new order and receive the slideshow within 24 hours of your order being sent to production. Learn more...
 
marketing tip  

NOVEMBER 2012 - Don't forget about your 2012 Studio Sample Discounts

Use them or lose them! Don't forget to use up your remaining 2012 studio sample discounts on new sample books or even Holiday gifts. They will expire on December 31, 2012 and you will receive new studio sample discounts for 2013.
 
marketing tip  

October 2012 - Accessible contact information

Be sure to visibly list your contact name, email, and phone number on your website. By not listing this information, or only listing a contact form, you may be discouraging potential clients from booking with you. Review your website from a potential clients perspective. Are these basic details easily accessible?
 
marketing tip  

September 2012 - Plan Ahead

Go on, get ahead of yourself and plan your end-of-year schedule with our holiday deadlines in mind. By having a schedule to design and order albums sketched out now, you'll avoid last-minute rushes as we near the end of the year. Cheers to being organized and prepared!
 
marketing tip  

AUGUST 2012 - Color Management

We all know proper color management is essential to your AsukaBook turning out perfectly. Our how-to videos on color management offer color setting suggestions as well teach you how to use our color profile before placing your order. Click here to watch.
 
 
marketing tip  

JULY 2012 - PET PHOTOGRAPHY

Be sure to go to a shoot with a lot of patience and upbeat energy. Animals are extremely sensitive to emotion and energy, so they will be aware of any frustration or impatience you might project. It is important that you keep the owners happy too. So if you sense them getting frustrated because their pet won't sit or stay, make sure they know that you are not frustrated and you don't think it's a big deal. Also, be sure to bring lots of tasty, high-reward treats along to reward dogs when they are posing well for you. Models need to be paid for their hard work!

Courtesy of Grace Chon, Shine Pet Photos
 
 
marketing tip  

JUNE 2012 - PAPERLESS INVOICING

Opt out of paper invoices in your AsukaBook orders by choosing the option, “Do not include a paper invoice with my shipment” on the order payment page. This will help reduce paper waste and keep your office tidy!
 
 
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MAY 2012 - Clients' personalities

Take the time to discover the unique personalities of your clients. Yes, the images during the ceremony are important and the traditional family shots are valued, but images that show off your clients' personalities, the ones that show who they are, are PRICELESS!

Courtesy of Alycia White, Echo Photography Studios
 
 
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APRIL 2012 - Don't over shoot

Do not over shoot a session, you'll have plenty of images to show the client. When there are too many images, it complicates their decision-making process. After they've chosen their favorites for their wall selection, simply offer a fabulous AsukaBook for them to display the rest of the images in.

Courtesy of David Hakamaki, Cutting Edge Photography
 
 
marketing tip  

March 2012 - Photoshop Distractions

Tired of seeing your desktop behind those images while in Photoshop? Try pressing the 'F' key to cycle through different screen modes and find one that gets rid of those desktop distractions.

Courtesy of Kubota Image Tools
 
 
marketing tip  

February 2012 - album proofing

Top three reasons to view your book layouts at 100%:

1. If you use a design template, this is the only way to make sure you've completely filled the image placeholders.
2. This is the best way to make sure images and design elements are lined up properly.
3. It's a great way to double check your image quality, and triple check your spelling, grammar, and dates in any text.

Courtesy of Red Boot Design
 
 
marketing tip  

January 2012 - Studio Sample Discounts

New year, new studio sample discounts! Your 2012 studio sample discounts are loaded into your account and ready for you to use.